Personal branding in this era, in spite of the availability of free media exposure, has become difficult for the reason that almost everything, from the complex world of crypto-currencies to a simple do-it-yourself (DIY) vlogs has infiltrated the digital world, giving you a chance of one out of millions of these examples digitally advertised.
Personal branding is the selling or marketing a person or group by using the name in different types of products. Most people who use personal branding are the ones who have an established public status and have a common household name on multimedia, such as musical bands, artists, celebrities, and even politicians.
If you are new in the business and have no idea on how to boost your reputation, having a stable digital marketing strategy might help. There are many ways to gain popularity through digital assistance. Here is a list of options to take to improve the status of your popularity.
Social Media and Mobile Phone Marketing
According to Statista, “In 2022, it is estimated that there will be around 19.27 million social network users in Australia, up from around 17.19 million in 2017.” This type of marketing does not only target younger people but also those individuals using the social network. Have you ever experienced various ads that pop up on the screen while playing online games? That is an example of online media marketing, which is through advertisements and promotions in the social media network.
Search Engine Optimization
SEO for short is a method used by SEO specialists where they optimize webpages with the use of organic words for your site to be “crawled” by search engines for it to appear on search engine results pages (SERPs). An SEO specialist’s job is to maintain your visibility on search engines by putting your website page in searchable rankings. Through this, online users could easily find your website, rather than to scroll to the next result pages.
Radio and Television Marketing
Radio and television marketing is considered “old school”. It is one of the oldest techniques of advertising. Despite its brand of being old, trades and branding sales through radio ads have also gone up. Imagine all the drivers on the highways and streets listening to their car radios. Imagine all the advertisements that play every next three songs. That is how powerful radio marketing is. With the right strategy and proper usage of words or songs, whether it is a jingle or a mono/dialogue, together with the popularity of the radio station, your branding sales can increase.
Numerous digital marketing strategies are available online, but these three examples are proven to be effective, with the right approach applied.
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