SEO (Search Engine Optimization) is the process of getting traffic from the free search results on search engines. If you are reading this because you want a guide on how to optimise your content for Google SEO, we got you covered!
Google SEO Basics
There are two types of search results you see on every result page, the paid ads and the organic traffic. Paid traffic is sending visitors to your website using search engine marketing. You may know it as PPC (pay per click) or CPM (pay per thousand impressions, the “M” in CPM represents the Roman numeral for 1,000). Google AdWords and Facebook are two of the most popular platforms used to generate paid traffic to websites, but there are also many other paid traffic sources.
On the other hand, The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results.
Keywords are also important for you to find and research alternative key terms people use to search engines when looking for a similar query.
Google SEO 101 Guide:
Now that you have gathered the necessary keywords for your subject, it’s time to put your subject to work! Your SEO keywords must appear in your articles, just don’t overdo it to avoid a dull and redundant article.
Place your most valuable keywords in:
Body of the text. Just make sure that the keywords you insert into your article would still be relevant when read.
Title. Placing a keyword as a part of your title can also improve your article’s search optimization.
Subheads. A subordinate division of a title or heading with the keywords can also help.
Don’t forget to add Google SEO keywords into the:
Meta title: One of the most important parts of your subject, simply because this is what is being displayed in the search result, it is recommended to use strong keywords in this part.
Meta description: This displays below your meta title, make sure that your description is interesting and would tempt the reader to see more of your article.
Image file names/ALT attributes: Readers would be more interested if they see pictures in your content! Remember to use the keyword in the photo’s file name, you can also opt-in using the ALT command to let the search engine and the user know what the picture is with the keywords.
Anchor text: SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text. By linking your new article to the other pages on your site, Google and users would be able to see your content easily.
With this guide, you can do the basic Google SEO that will help in improving your website rankings to search engines. This will also help your business gain more potential customers that can be converted to sales.