Search Engine Marketing: Effective Ways in Promoting Products

search engine marketing

Based on the Content Marketing Institute 2018 survey, “90% of Australian marketers use social media posts for marketing purposes with 56% of marketers agreeing that social media is the most effective in helping their organisation achieve specific goals.”

The cargo and shipping industry has thrived in this century, making trades and product deliveries easy, accessible, and affordable. Business owners that want to introduce their products internationally can widen their sales with the aid of online resources through Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Online or digital advertisements, or technically known as SEM, is the act of promoting website ads to appear on search engine results pages (SERPs) on search websites such as Google, Bing, Yahoo, etc. In this method, a clients’ goal is for their website ads to appear on the SERPs. The same process goes with Search Engine Optimization, but the difference is, in SEM, aside from SEO experts’ fee, clients also pay the search engine websites for their ads to have immediate visibility on search engines results.

Types of SEM (Paid Search Advertising):

Pay Per Click (PPC)

Also known as Pay Per Call, is a digital ad wherein the charge of the advertisement varies upon numbers of clicks or calls made by smartphone users or viewers on websites.

Cost Per Mille (CPM)

Also known as Cost Per Thousand (CPT), is used in measuring the value of advertisements. It is calculated by dividing the rate of ads by the total of impressions it produces.

Keyword Research

SEO experts know that Search Engine Marketing depends on keyword optimization. It is considered as the foundation in digital marketing. Keywords are often associated with the familiar words searched in the query bar of a search engine. It is a strategy used in digital marketing.

A keyword must be related to the products and also common for social media users to encounter. Balancing the keyword volume and its intent is a tricky method. Choosing for the right keyword can bring traffic to your website, but it must be common and, at the same time, unique. The latter may be opposing to the former and indeed choosing the right keywords are complicated, but keywords must be unique and researchable and relatable by users. This way, keywords can direct the traffic to your website in the highest SERPs as possible.
For SEO and SEM queries, contact our SEO experts now at

Leave a Comment

You must be logged in to post a comment.