In the last few years, a lot has changed in search engine optimisation (SEO). One being the biggest that made a big impact online is Google’s push towards user experience. Gone are the days when SEO was all about blackhat strategies that only aimed to drive traffic and increase rankings.
SEO may no longer be new to you, but have you discovered some of its “secrets”? Fortunately, that’s what this article is for.
Here are SEO secrets that will help your brand gain success and relevance.
SEO is an ambiguous territory, and because of this, marketers see it as challenging to deal with. But remember not to let the uncertainties get to you. What you have to do is to keep your mind off the intricacies. Instead, focus on how you can deliver the best user experience possible.
Publish fresh content
Usually, people research to get accurate and up-to-date information. Take advantage of this opportunity by keeping your content updated. The search algorithm of Google now considers recency as an important ranking factor as audiences of today prefer reading current content.
Focus on usability
In the user experience equation, technology is an important part. Also, you need to provide audiences with informative and helpful content and optimise your website to be mobile friendly as this will make it easy to use and quicken load time.
The process of building credibility is what describes the term “link building”. When people perceive that you are a source of authority, they will likely link to your site. However, some SEO specialists take link building too literal that they ask for links and end up hurting their current relationships.
It is true that links are the key to rank well on Google, but what an SEO company and marketers fail to remember is that organic links are built through relationships with other people. Start with forging connections to influencers within your niche.
Consider long-tail keywords
Compared to the last few years, search engine experiences have become more personalised, with queries being long-tailed and location-based. This helps users find what they are looking for accurately.
Having search terms that are very specific can generate a lot more qualified leads compared to broad ones.
Marketers have already moved on from self-serving and spammy SEO, adapting to the current trends and most effective strategies that are Google-friendly. On top of this, you must learn to focus your effort on what your audience needs while answering their questions in an empathetic and thorough way.
To learn more about SEO, contact us at Seowizkid.com – an SEO company.