Posts Tagged ‘search engine marketing’

Search Engine Marketing: Effective Ways in Promoting Products

Based on the Content Marketing Institute 2018 survey, “90% of Australian marketers use social media posts for marketing purposes with 56% of marketers agreeing that social media is the most effective in helping their organisation achieve specific goals.” The cargo and shipping industry has thrived in this century, making trades and product deliveries easy, accessible,…

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Signs to Avoid When Looking for a Search Engine Marketing Expert

Internet marketing agencies swarm Google by the thousands, making it difficult for businesses to locate a qualified agency. This is why it is very important to carefully decide who to hire as it will be difficult and hassle to fell victim to savvy salespersons who promise the world just to drain your hard-earned money, without…

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Search Engine Marketing Methods That Harm Search Rankings

Time flies so fast in the business world, and with it comes changes in the search engine marketing industry. Some of the strategies that used to be effective are no longer doing well, and they even became the reason why sites got banned from the search rankings; sometimes, without warning, search engines start adding new…

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Building an Effective Content Marketing Strategy

As a marketer, it is essential to introduce your brand compellingly and engagingly to attract potential customers. When it comes to telling your brand’s story, an effective content marketing strategy is all that’s needed. Just like search engine marketing, the primary purpose of the strategy is to promote your business to increase your website traffic.…

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The Top Milestones Of Google Search

We all know Google is one of the famous companies and most useful search engines in the world. When searching for something, we tend to visit Google immediately. We should consider knowing how Google started to understand search engine marketing fully. Here are the top milestones of Google search: Google Launched – September 4, 1997…

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The Basics of Search Engine Marketing

Do you own a business and a website? Chances are agencies have approached you through email or personal contact asking you to spend money on search engine marketing (SEM). And in most cases, such emails sound more like a scam or a magical process stuffed with many acronyms. In simple terms, search engine marketing is…

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Defining the Different Types of Search Engine Marketing

Do you worry too much about your target audience, trying to find the right media to reach them through specific campaigns? Know that no matter how well you do your job, some of your audience will likely have no interest in the message you are trying to relay. This is the case of direct response…

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Mistakes in Search Engine Marketing That You Should Avoid

  What are the things you need to avoid when doing search engine marketing? It has been known that search engine marketing (SEM) helps drive traffic to a website, whether from paid or organic searches. However, there are still many businesses that fail to see the advantages of SEM. While the majority of online marketers…

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What Businesses Can Get from Search Engine Marketing

Why should businesses consider search engine marketing? As consumers, search engines have become a part of our way of living. And definitely, we can make use of them to maximum advantage especially in handling a business. Search engine marketing (SEM) or pay-per-click advertising (PPC) is the way. While others see SEM as a not profitable…

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How To Do Search Engine Marketing The Right Way

Determine how search engine marketing works effectively. Business owners are already aware that in order to compete with other businesses in the same shared industry, they must find ways just to get ahead and lure the most of potential clients. Especially the web, it offers a big opportunity for businesses to boost their reach and…

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