If you are planning to hire an SEO consultant for your company, you should first consider familiarising the SEO terms to have a clear understanding of the job description of the candidate. An employer who doesn’t have any idea on these terms might encounter possible issues in the future. Here’s a list of some of the SEO terms you should know.
Search Engine Results Page (SERP) – these are the pages displayed by search engines for users to see when they search using keywords. The SERP provides a list of pages that are relevant to the user’s queries.
Analytics – are tools to analyse website data, such as Google Analytics. They are used to track data about the website. This includes the number of website visits, demographic data of users, and where the number of visits came from.
Conversion – refers to the actions visitors make on the web pages, such as clicking on advertisements, making purchases, or visiting a specific page. Conversion rate optimisation campaigns make the website traffic turn into something useful.
Indexing (in a search engine) – is the process of crawling the pages of a website. The pages are submitted by users to search engines to store a copy in the database. After the pages have been submitted, it examines the content and data, and it collects and stores it in the database.
Meta Title Tags – these are displayed on SERP (search engine results page), and these are the clickable headlines. This is important for SEO as it allows usability for social sharing. The title tag of a website indicates the actual and accurate description of the content.
Meta Description Tags – are also displayed on SERP, and like meta title tags, it serves as the concise explanation of the page content. The standard snippet length for this is about 155 characters, and it should be a summary of the content of the page.
Backlink – is a term that describes the linking of a webpage to another page. The backlinks (incoming links to a webpage) should be relevant to the website that was hyperlinked, as search engine algorithms place significant importance on quality links.
Traffic – is the number of users who visited a website. These are monitored by using Analytics tools. Search engine traffic refers to the number of visitors who clicked search engine results that lead to a particular website.
If you understood these terms, you would be able to clearly communicate and hire an SEO consultant that will help you with your business. It’s important to do more research on these terms to have a deeper understanding of SEO.